…we watched it again, yes. But only because it’s so bloody ridiculously good. And they gave us free beer.
But this time we saw it in the Apollo cinema in London on a Sony 4K 3D Screen.
What does this mean? You ask. These numbers, letters and brand names are all a bit Electric Spectre for Slashing The Seats, a blog more at home with yelling at crappy directors and praising lord god Robocop.
Well, let me tell you. Sony 4K projects are a new thing that makes watching 3D movies actually pretty cool. The technology behind 3D is a bit of a dick really. It’s like listening to an amazing story delivered by someone with a mildly annoying voice. You see, 3D is delivered by showing one frame designed for your left eye, and then one for your right eye. At 24 frames per second. For hours. This messes with your brain a touch and is why it gives people headaches. Your brain and eyes are designed for the real world, not trickery.
What Sony 4K does is have two projectors, one for an eye each. Meaning your brain doesn’t get confused, overheat and cause you to drool into your popcorn. And it makes the screen brighter, crisper, less flickery and generally, nice.
It’s 3D without being a dick about it.
It also has a ridiculously huge pixel count. So it makes my newly bought 1080p 42 inch TV look like a turd. Bastards.
We were given a nice talk from a man from Sony, clearly excited by his own product, explaining all of this and a dude from Apollo cinemas telling us they’ll start rolling these projectors out across their chain.
So, if you like proper 3D delivered..err.. properly, head on down to one of their cinemas…
And yes Toy Story 3 is bloody amazing. But you’ve already read the proper review, haven’t you!?
